Our story

Welcome to EcoTurtleWear. This isn't just a brand; it's a shared journey that began with a simple, powerful moment: watching a sea turtle glide effortlessly through the blue, a living relic in its ancient, fragile home.

That moment of awe is one we know you’ve felt too. It’s the feeling that draws us to the coast, that fills our social feeds with their graceful身影, and that ignites a fierce desire to protect them.

But we also saw the other side. We saw the plastic pollution, the habitats under threat, and the challenges these ancient mariners face. We felt a calling to do more than just watch—we were compelled to act.

From Passion to Purpose

EcoTurtleWear was born from a simple question: How can we turn our passion for sea turtles into tangible protection for them?

We wanted to create a way for turtle lovers like you and us to wear our passion proudly, while directly contributing to their conservation. We believe that every choice we make, including what we wear, can be a force for good.

Our Twofold Promise

This belief is the heart of everything we do, built on two unwavering commitments:

  1. For You, The Advocate: To create high-quality, comfortable, and beautifully designed apparel that you’re proud to wear. Every design is inspired by the beauty of sea turtles, so you can start conversations and share your love for them with the world.

  2. For Them, The Turtles: To operate as a sustainable and responsible business that gives back. We are passionately committed to supporting the organizations worldwide that are on the front lines of sea turtle conservation—the ones doing the critical work in research, rescue, rehabilitation, and habitat protection.

The Thread That Connects Us

When you wear EcoTurtleWear, you’re not just buying a t-shirt. You are joining a community. You are making a statement. You are becoming a crucial part of a mission to ensure future generations can experience the awe of seeing a sea turtle in the wild.

You are the reason we can make a difference.

Thank you for being on this journey with us.

With Gratitude,
The EcoTurtleWear Team